Braidway™
The positive path for the greatest power to know and influence humanity.
Braidway delivers:
- freedom, privacy, knowledge, and wellbeing for Consumers,
- greater data, knowledge, and profits for businesses, and
- greater peace and economic growth for societies.
Braidway™ versus Exploitway.
Who Should Control the Greatest Power to Know and Influence Humanity?
AI, Consumer data, and behavior influence tools have converged and advanced to a point where they provide the greatest power in history to know and influence people – from individuals to societies and all humanity. The opportunities and threats of this power depend upon who controls it.
In Braidway, each person controls if and how this power is applied to them. Each person can use this power to engineer their own lives for their own benefit. This amounts to “self engineering.” This path embraces privacy and freedom. This path delivers knowledge and wellbeing for individuals; greater data, knowledge, and profits for Providers (businesses); and greater peace and economic growth for societies.
In Exploitway, elitist firms (e.g., Google, Meta, Microsoft, Open AI, TikTok, and others) control this power and use it to engineer Consumers’ circumstances, behavior, beliefs, and values for profit – and they do so without Consumers’ meaningful awareness or consent. This amounts to “authoritarian engineering.” This path opposes privacy and freedom. This path delivers oppression and decay for individuals; lesser data, knowledge, and profits for Providers; and societal decay and lower economic growth for societies.
Exploitway is the business model portrayed in the film “The Social Dilemma.” and it is what Shoshana Zuboff refers to as surveillance capitalism in her book “The Age of Surveillance Capitalism.”
Braidway's Benefits Compared to Exploitway
Consumers (Everyone)
In Braidway, you will use the greatest power for knowledge and influence to engineer your own life for your own benefit – from wellbeing to entertainment and convenience.
Your Personal AI Coach™ will have richer data and AI working for you personally than the largest companies have working for them.
Braidway delivers freedom, privacy, knowledge, and wellbeing.
- In Exploitway, the greatest power for knowledge and influence is used against you by elitist firms such as Google, Meta, Microsoft, Open AI, TikTok, and others.
Providers (businesses)
- Braidway advances your business with
- Richer Consumer data - plus Consumer’s awareness and support for you to use it.
- Richer AI based upon richer Consumer data.
- Consumer preference and loyalty from treating Consumers with respect instead of Exploitway’s disrespect.
- Protection against having your data harvested and used by others.
- Exploitway limits your access to Consumer data and therefore limits your access to AI's full potential.
- Exploitway’s disrespect for Consumers and society harms your corporate image, brand value, conversion rates, and customer retention.
Human Sciences
Tap into the world’s greatest resource for research in all areas of human science.
- Braidway embraces access for human sciences research – and does so with Consumers’ full awareness and support.
- Exploitway cannot allow access for human sciences research.
Government
In Braidco’s seminal paper (Braidway versus Exploitway) you will ...
- Learn the mechanics, economics, threats, and opportunities of knowledge and influence platforms.
- Learn why laws and regulations are highly likely to fail at guiding knowledge and influence platforms towards positive outcomes and why commercial competition is highly likely to succeed.
- Learn how government investment can succeed at guiding knowledge and influence platforms towards positive outcomes.
